Partner Development

	Do you understand your partners and pinpoint opportunities? How do you most effectively develop and implement programs that will drive sales through your channel?
	Try profiling and creating tiers for your current channel base to focus on highest value targets. This leverages your proprietary channel resources to identify opportunities to recruit and engage additional partners.
	Knowing who your channel partner targets are is only half the battle. You'll need to develop highly customized programs, value propositions and messaging, to drive sales of your products and services through these channel partners.