Marketing technology related products and services to business-to-business (B2B) targets is tricky. I've found it crucial to select data lists that reach individuals at the right place in the organization, at the right time, with the right message. In some cases, you want to reach someone in an information-gathering role (Purchasing Manager or the IT Manager). In other cases, you want to target the person in the organization who’ll benefit from your product/service and will go on to be your champion too influencers or decision- makers. Other times you want to go to the financial stakeholder like the CIO. Different people, different campaigns.
The first step is to select the right targets.
As you move through the process of selecting a list and compiling your data, make sure they’re as up-to-date as possible, fresh data can make all the difference in campaign response. Try these lists…www.harte-hanks.com, www.infousa.com or www.hoovers.com. Contact me for advice on which list I’ve found to drive the best results.
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