An interesting new study on lead gen was just published by my friend Jim Dickie, founder of CSO Insights. He says that companies that place a priority on lead generation have higher conversion rates and increased sales effectiveness compared with companies that do not proritize lead generation.
The study was based on a survey of 1,275 global marketing companies. Of those companies, 44% placed lead generation optimization programs as their No. 1 priority for increasing sales effectiveness in the coming year.
According to the report, companies that optimize their lead generation programs report win rates that are 7% higher than companies that do not optimize lead generation; the number of sales reps making quota is 9.3% higher; and conversion rate from leads to first calls is 16.5% higher.
There are still companies who doesn't apply and know the importance of lead generation. They should use this as their marketing strategy. Hope that people reads your post.
Posted by: Lead Generation | July 14, 2010 at 05:04 AM
There are lots of things that needs to be done to meet the lead. This is very effective for business. It just takes sometime but will definitely work.
Posted by: make money online | August 04, 2010 at 11:57 AM
I think it's very informative. Giving us an update on lead generation. Now I know people wanted to win the lead.
Posted by: legitimate paid surveys | August 23, 2010 at 04:51 PM
Really i didn't think much about lead generation before reading your blog. I think now i know whats its difference.
Posted by: renamer | December 05, 2010 at 04:59 AM