Survey finds integrated marketing programs need improvement

A new article posted yesterday in B2B magazine called ANA Survey finds integrated marketing programs need improvement. For those of you who are not familiar with ANA, they are the Association of National Advertisers. This survey cliams that they found that 63% of marketing teams in companies surveyed rank "organizational issues" as the greatest challenge to successfully integrating their marketing efforts. They also said that 72% said that the creation of the "big idea" from their agency that crosses all the channels is their most important contribution.