Newsworthy podcasts create new revenue possibility

PostNewsweek, the business-to-business publishing company, will soon automatically convert ordinary text stories into MP3 audio. This big idea is from the company Newsworthy, the makers of Click-to-Listen technology.

Here's how it works. Click-to-Listen takes an FTP feed of any text article, converts it into MP3 audio format within minutes and returns it via an RSS feed. Really cool. PostNewsweek will brand the new audio feature for all of its sites, calling it Tech Media Cast.

The Click-2-Listen feature goes up on www.GCN.com this month. Six to eight weeks later, it will launch on sister sites www.WashingtonTechnology.com, www.DefenseSystems.com and www.GovernmentLeader.com. Great work Newsworthy!