How to Really Upset a Business Prospect

How much SPAM did you eat today? I don't know about you but I've had enough already when it comes to e-mail marketing. According to a new study by research firm MarketingSherpa published in its “Business Technology Benchmark Guide 2006” , close to half of business users now define spam as “any e-mail from a company they do business with, but that is sent too frequently”. Forty-four percent of executives say they unsubscribe from e-mail newsletters they no longer want, while 34% still scan them briefly. Enough is enough.