OK, I admit I read a lot of technology business mags. Wired, Fast Company, CRN etc... but I really like BusinessWeek. It has it's long fingers on the pulse of the worldwide, mainstream business community. Have you read the recent BusinessWeek (October 2) cover story on "Click Fraud"? WOW. This is a really revealing overview of how the business community view's Google and Yahoo's slack management of click-fraud. Go to my post on July 7 2006 for more on this topic.
The article says that as a result of click-fraud "confidence (in Google and Yahoo) may be slipping. A BusinessWeek investigation has revealed a thriving click-fraud underground populated by swarms of small-time players, making detection difficult. "Paid to read" rings with hundreds or thousands of members each, all of them pressing PC mice over and over in living rooms and dens around the world. In some cases, "clickbot" software generates page hits automatically and anonymously."
This is big. Will it affect Google and Yahoo sales forecasts? You bet it will. Is this a new tech bubble? I hope not but time will tell.
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