Brian Giese's Blog

iWoz, a must read.

Steve Wozniak (co-founder of Apple) and Guy Kawasaki had an interview for the Commonwealth Club in Silicon Valley on November 16, 2006 as part of his iWoz book tour. I really like these guys, the discussion is really well done and very intimate. If you’d like to watch a video of the interview, click here. 

Salesforce.com expands Apex

Salesforce.com has further opened up its programming platform, AppExchange, allowing users to enhance and change the way its application functions.

The Apex programming language, a key to Web 2.0, is already used for Saleforce's hosted CRM, but was not available to outside developers but is scheduled for release in mid-2007. Apex will allow users to change the way buttons, searches and even entire services within Salesforce operate. With Apex, users will have access to programming tools that will allow them to change the way the Salesforce service behaves by adding, for example, customized search procedures or buttons that categorize information in a specific way. 

Salesforce hopes that this annoucement will drive collaboration and innovation with Apex, as well as give users an incentive to move away from in-house I.T. development and the large operating costs that come with it.