I get this question a lot. This video is a bit over the top but it does give us a comic (and all too accurate) view into corporate marketing today. Take a look and enjoy!
Brian Giese: I.T Sales Boot Camp (*****)
David Marcum: egonomics: What Makes Ego Our Greatest Asset (or Most Expensive Liability)
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Steven D. Levitt: Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
Peter E Cohan: Great Demo!: How To Create And Execute Stunning Software Demonstrations
Rick Page: Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
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